Like an increasing number of cosmetics products, the masque comes without a box, in the name of all things green and sustainable. It does come with nifty labeling, though. Product information and usage instructions are listed on a white wrap-around label affixed to the white plastic container. Props to the design team for product presentation, which utilizes a pastiche of blue, green and brown typeface and a solid serif font. Those of you emulating Mr. Worldwide in seeking international love may want to peel back the first label, which reveals a partial second label with usage instructions in Spanish, French, German and Italian.
Atop the container sits a circular plastic label with one of two limited edition art series images. Kiehl’s is commemorating earth day 2014 with these special labels, which also bear the name of two eco-conscious red carpet types: Ashley Judd and Anthony Mackie. Both have movies coming out this spring – quelle surprise that Hollywood stars are preening for positive PR from promoting a fashionable cause! But kudos to Kiehl’s for donating up to $50,000 of the proceeds from this product to an environmental charity; and while we’re at it, for making the masque in the U.S. of A. without animal ingredients or testing.
The limited edition container will be available at Kiehl's standalone stores and other brick-and-mortar retail locations beginning today, April 15. Or you can get it on the Kiehl’s site.
The mission of the masque is to detoxify the skin by clearing the pores of dirt, dead skin and any other debris. Watch this space for a report on the look, feel and utility of the Rare Earth Deep Pore Cleaning Masque in the days ahead!