The good news is that a company called L’Occitane en Provence is around today for all you Manatics – as well as for the ladies, of course – and it produces an excellent daily face washing product we’re excited to tell you about. It’s called Precious Cleansing Foam (5.1 fl. oz e-tail for $28.00), and is made partly from immortelle flowers. (But no promises of immortality here – for that, you might really need to cruise over to Mount Doom and try to find the one true ring.) And more on ingredients, sourcing and the company itself in a bit. First, let’s talk product presentation.
The Precious Cleansing Foam comes in a cylindrical blue plastic bottle. The bottle is semi-opaque; the product inside is liquid. A foam-generating pump is attached to the top of the cylinder, and the bottle is fitted with a blue plastic dome-shaped cover. With the top on, the product is about 7 inches tall, and at 1-2 inches in diameter, it’s pretty thick. So we found that it fit best on the counter next to the bathroom sink.
The front label is really cool – it’s comprised of a beveled diamond shape that resembles a shield or coat of arms, sitting on top of a rectangle. Yellow is the background color for each shape, and the shapes are outlined with blue and silver. The colors used for the label’s printed information are black, silver and silver outlined in white. Several different serif fonts are used to create some cool contrasts that use varying heights and widths of letters to draw and hold the attention of the user.
So, the product packaging for the Precious Cleansing foam is traditional and stylish at the same time. And what else would we expect from a French company? L’Occitane traces its roots back to the 70’s, when its founder first began producing essential oils via steam distillation of the wild rosemary and lavender plants native to his home region, Provence, in the south of France. For you Francophiles and European geo-history geeks, the name of the company refers to the women of Occitania, a region that in the Middle Ages, included parts of southern France, northern Italy and northeastern Spain. (But not Mordor.)
Today, the company is global, and sells natural beauty products derived from traditional production methods. These products are made mostly from plants native to Provence and Corsica, including some of the aforementioned immortelle flowers. With hundreds of U.S. retail locations and a strong e-commerce platform on the company website, L’Occitane products are readily available. Please keep watching this space for our review of the user experience....