Click to read Cetana Man (Part 2)
MP: How are male clients different to work with than women?
CS: They’re really not. The conversations we have with our male clients – whether about the services they want, what they hope to achieve, or just everyday chat – don’t differ much from the ones we have with our female clients. One difference is that men come in more often, including for updates in between full haircuts, such as a neck trim or a sideburn clip. The goal is for our clients never to look like they need a haircut, even when they get to 6 or 8 weeks out from the last one.
MP: What are your points of view on men’s grooming?
CS: Men are becoming more and more confident about addressing the issue of grooming. They are more likely to ask questions or request education about products and services than they used to be. And as mentioned earlier, self-expression and showing your individuality are en vogue – even in the workplace.
MP: What do you think of men’s magazines, websites, etc.?
CS: They are great resources. We get ideas from GQ and other sources all the time. Sometimes we check the clothing, grooming styles and – of course – the hair of the male models. It keeps us current on what men are thinking and wanting, and it also gives us a chance to say to ourselves, “Hey, how would we have cut his hair?” There’s an old saying that women look at each other’s shoes and men look at each other’s watches. Maybe now, men will start watching each other’s hairstyles….
MP: Any final words of wisdom for the MP Man Family out there?
CS: “Dry hair’s for squids.” And bonus points to whichever man can name the movie and the character!
[Salon sidebar. Think 80’s. Think action/sci-fi. Think post-apocalyptic, futuristic LA.]