The long marketing war between razor giants Gillette and Schick may have just temporarily ended with one notch on Gillette’s belt. How so, you may ask? Perhaps it has to do with their new swiveling ball-hinge razor design. Enter Procter & Gamble’s (P&G) new weapon, the Gillette Fusion ProGlide Razor with FlexBall Technology. It is designed to respond better to contours for maximum contact and get virtually every hair with minimal shaving passes. I don’t know about you guys, but this razor can very easily be mistaken for a Dyson product. At least that’s what we thought when we first saw it.
For those of you that didn’t know, there are a few major players in this game called “razors” and Gillette is one of them. Their Fusion product line has served P&G very well as our team here at MP will attest to. We just can’t quite figure out what it is exactly that has us continuously buying these razors; maybe it’s the colors and/or the packaging? Ohhh wait, no… we’re much harder to please than that… it must’ve been the shaving result. Duh! Speaking of packaging, the new FlexBall comes in a more subtle, but slick package. Unlike its older brother Fusion - where you got two replacement blades, on the handle and the other one in its holding tray, the FlexBall only comes with one replacement blade and no holding tray. One thing to note is that all Fusion razor blades fit all Fusion handles. So if you stacked up on your Fusion blades, and you want to try out the new FlexBall handle, you certainly can as your razor blades do fit. Now that is a “flexible” design!
OK, so P&G is dumping a reported $200 million into the marketing muscle behind this product and there are a lot of guys out there, including us, wondering if this razor really lives up to it claims. So we had to put it to the test and what do you know? SCORE! This is perhaps one of the very few times a guy can be excited that a test result came out positive. No, seriously! So… on to the shaving experience. We’ve embraced the pre-shaving techniques covered in the “Lube, I am your Faja” article as we began to shear at our studded money maker. Upon contact with our left cheek, we noticed how steady the blade remained as we adjusted our angle and within our first stroke, we felt a difference; we knew the FlexBall ball was a winner. The new technology kept the blade in more contact with the face than our previous Fusion razor and left us with perhaps the closest shave yet with less shaving passes.
Gillette's new FlexBall will start at a suggested retail price of somewhere around $11 to $16 (yep, can’t forget about the battery-powered version), and the company is launching a new subscription service that will cost $1 per week for a replacement cartridge. It's a model borrowed from the Harry's or Dollar Shave Club playbook (we will look into this and report back in our future article as we’ve found out that you sure do need more than a dollar to get a shave with the Dollar Shave Club). Yea, even the big boys copy off of the smaller men in an attempt to stay competitive and/or get ahead. Remember, chicks always dig a clean shaven guy over the Brian Wilson look, so save that $10 bucks you were going to spend on a 12-pack and go out and cop yourself one of these bad-boys. You’ll be glad you did and so will your whiskers.
by ManPossible
For those of you that didn’t know, there are a few major players in this game called “razors” and Gillette is one of them. Their Fusion product line has served P&G very well as our team here at MP will attest to. We just can’t quite figure out what it is exactly that has us continuously buying these razors; maybe it’s the colors and/or the packaging? Ohhh wait, no… we’re much harder to please than that… it must’ve been the shaving result. Duh! Speaking of packaging, the new FlexBall comes in a more subtle, but slick package. Unlike its older brother Fusion - where you got two replacement blades, on the handle and the other one in its holding tray, the FlexBall only comes with one replacement blade and no holding tray. One thing to note is that all Fusion razor blades fit all Fusion handles. So if you stacked up on your Fusion blades, and you want to try out the new FlexBall handle, you certainly can as your razor blades do fit. Now that is a “flexible” design!
OK, so P&G is dumping a reported $200 million into the marketing muscle behind this product and there are a lot of guys out there, including us, wondering if this razor really lives up to it claims. So we had to put it to the test and what do you know? SCORE! This is perhaps one of the very few times a guy can be excited that a test result came out positive. No, seriously! So… on to the shaving experience. We’ve embraced the pre-shaving techniques covered in the “Lube, I am your Faja” article as we began to shear at our studded money maker. Upon contact with our left cheek, we noticed how steady the blade remained as we adjusted our angle and within our first stroke, we felt a difference; we knew the FlexBall ball was a winner. The new technology kept the blade in more contact with the face than our previous Fusion razor and left us with perhaps the closest shave yet with less shaving passes.
Gillette's new FlexBall will start at a suggested retail price of somewhere around $11 to $16 (yep, can’t forget about the battery-powered version), and the company is launching a new subscription service that will cost $1 per week for a replacement cartridge. It's a model borrowed from the Harry's or Dollar Shave Club playbook (we will look into this and report back in our future article as we’ve found out that you sure do need more than a dollar to get a shave with the Dollar Shave Club). Yea, even the big boys copy off of the smaller men in an attempt to stay competitive and/or get ahead. Remember, chicks always dig a clean shaven guy over the Brian Wilson look, so save that $10 bucks you were going to spend on a 12-pack and go out and cop yourself one of these bad-boys. You’ll be glad you did and so will your whiskers.
by ManPossible
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